The Story of Stuff Project

The Good Stuff — One Cool Kid!

What can one person do? A lot! Just ask Cole! At just 8-years old, he organized his schoolmates to take on Mc Donald's. At age 10, he hopped on a plane and went to the Headquarters of KFC to voice his concerns about using recycled products to preserve our forests! Give a listen....

We hear it every day from people who are concerned about what’s happening to the environment: “What can I do? I’m just one person!” What if you were just one 8-year-old boy? Cole Rasenberger didn’t let that stop him from taking on one of the world’s largest fast-food chains over its packaging. In this episode of The Good Stuff, Annie learns how Cole rallied other kids at his school to join him in challenging McDonald's and KFC. And Danna Smith of the Dogwood Alliance tells us about the threat to Southern coastal forests from wasteful fast-food packaging.