Tuesday, November 30, 2010

Added Jobs As Solar-part Producer Expands Business

Solar-part producer to expand, add 50 jobs


November 30, 2010

By: Dan Gearino

A Columbus manufacturer plans to nearly triple its work force over the next three years, adding about 50 jobs as part of an expansion.

SCI Engineered Materials, based on the Far West Side, announced the plans yesterday. The company produces ceramic materials used in solar-power components, among other products.

"We're moving from the prototype stage to the manufacturing stage," said Dan Rooney, president and CEO. "It should lead to the biggest growth we've ever seen."

SCI was founded in 1987 as Superconductive Components Inc. by an Ohio State University metallurgy professor and his wife. The company, which now has 26 workers, has evolved to focus almost exclusively on materials that customers use to produce reflective or transparent surfaces.

Some of the financing for the expansion will come from the state government, which has approved $2.1 million worth of loans. SCI is providing the remainder of the $3 million project cost.

"The growth likely means the company will need to find a new location in central Ohio", Rooney said, "for now, though, there is some room to grow at the current location."

Friday, November 26, 2010

Survey: Getting on Board With New Energy Technologies

How do we get the general public on board with new energy technologies?

November 26, 2010

A friend and I have been doing some Renewable Energy Market and Economic Research with the end of goal of determining how to get more people to invest in Renewable Energy Systems and/or Energy Efficient Technologies for their home or business.

In order to accomplish this, we must first better understand what types of people are investing in these technologies and why. Conversely, we must also determine people's reasons for not investing. In doing so, we can focus on marketing to the customers that are interested as well as improve current technologies, financing, education, and market strategies in order to convince those who haven't invested that it is in fact a good investment.

Please help us to understand the general public's perception on Energy Efficiency and Renewable Technologies by taking our 5 minute survey using the attached link at the bottom of the page. Since most people in this group are energy enthusiasts please pass the link along to energy skeptics as well so that we get decent distribution of the general population.

http://www.surveymonkey.com/s/QT85FJN

Also, please feel free to comment on this discussion with regards to your opinions as to what we can do get the general population on board with renewable energy technologies. What are the biggest factors? Cost? Aesthetics? Lack of public knowledge and education?

New Turbine Designs: Paving The Way For Limitless Wind Possibilities


New turbine designs: Paving the way for limitless wind possibilities


October 29, 2010
By: Rowena F. Caronan

The potential benefits of wind energy, such as job creation and a reduction in greenhouse gas emissions, are encouraging many countries to switch from fossil fuels to this renewable source for their power needs. The United States and Europe are just a few examples, with both regions aiming for 300,000 megawatts of wind energy supply over the next two decades.

For the United States, this entails ramping up annual installations of new wind power capacity to more than 16,000 MW to meet the target. As for Europe, this means installing about 75,000 onshore and 15,000 offshore wind turbines with a capacity of at least 2 MW and 10 MW each, respectively.

However, growing demand for wind turbines requires additional technical innovations to address existing and new challenges in wind energy development to boost overall competitiveness.

Setbacks

Alongside its environmental and economic benefits, wind energy also come with drawbacks such as high capital and maintenance costs vis-à-vis conventional generation sources.

Onshore wind farms are often located in remote locations that are far from cities where electricity is supplied. Transmission lines built to connect a wind farm to its client city are an added expenditure for developers.

Those who wish to enter the offshore wind market must shell out even more funds as offshore wind farms are 30 percent to 50 percent costlier than their onshore counterparts. However, the tradeoff is higher wind speeds at sea that lead to more energy production, offsetting offshore wind’s additional expenses.

Aside from cost-based concerns, critics also find fault in wind turbines’ deafening rotor blades, their aesthetic impact and bird deaths caused by turbine blades.

New rotor blade designs

Wind turbine operations are limited on wind speeds as those operating in lower wind speeds shut down upon reaching maximum speed, while heavier generator and blades produce lower output in the more frequent and moderate winds.

Wind manufacturers increase the pitch, or the operating angle of the rotor blade, to improve low-speed wind performance. While pitch turbines balance power production by increasing pitch as wind speeds fall, they are still limited to pitch angles possible with conventional airfoils.

New wind turbine designs aim to address three major limitations in wind power – poor reliability when winds fail, noise and poor performance in unsteady or turbulent air. One such design is the new-fangled tubercle technology, which pushes the limits of airfoil-dependent blade design.

Tubercles are installed along the edges of airfoils to help the blades cut through the air while still absorbing energy from the wind.

Canadian wind turbine manufacturer WhalePower makes tubercle-enhanced blades similar to whale fins.
The tubercle technology tilts blades to a steeper angle to cut through air, akin to humpback whales shifting its fins at a specific angle to make a better lift in the water.

Steeper-angled winds are beneficial in low wind speeds and, with a stalled angle of 40 percent, are better in moving the air around.

Wind Energy Institute of Canada concluded that tubercles not only enhance wind turbines’ operational stability and durability under varying wind speeds and turbulence, but also reduce noise and remove tip chatter through its quieter blades.

Tubercle-enhanced blades also increase annual energy production by 20 percent due to stall reduction as the air stays attached to the blade, the institute added. Whale Power said the new rotor blade design has attracted the interest of 10 large and small turbine manufacturers.

Small-wind turbine for houses

Homeowners may also use wind-generated power to meet their electricity needs through the use of small wind turbines. One such turbine is the Jellyfish by Seattle-based Clarian Power, a 48-inch tall vertical-axis wind turbine that uses simple plug-and-play operation. The turbine is suitable for homes and small businesses and automatically generates power whenever the wind blows.

The wind turbine has a helical design resembling a jellyfish, hence the name. It can be mounted on home rooftops or existing street lights that are prewired to the grid, which is not feasible for conventional turbine designs.

The Jellyfish has a rotor design that absorbs wind energy from different directions. Its blades are also barely audible over normal sounds, such as wind blowing through trees, and spin roughly at half the speed of a typical wind turbine, reducing the probability of injuring birds that fly into them.

The wind turbine is also Wi-Fi capable, allowing homeowners to track and monitor system performance using specific desktop software. It also comes with a circuit protection that shuts off the system in case of a power outage.

Clarian Power estimated that the Jellyfish can generate 40 kilowatt-hours of energy monthly in moderate winds – the equivalent of the power needed to light an average home using energy efficient light bulbs.

Homeowners do not have to spend a lot to acquire the Jellyfish as the turbine is very affordable at under $800. The turbine also qualifies for a 30 percent federal tax credit, as well as other local and state tax credits and rebates.

However, the use of the Jellyfish wind turbine in homes requires the United States to upgrade its existing power distribution system to a smart grid. The turbine’s total generated capacity will also not satisfy all power needs of an average American home, which stands at an estimated 1.38 billion kWh, according to the Energy Information Administration.

Eliminating location-dependency

However, the high capital cost of building a smart grid for wind turbines restrains the growth of wind energy development in countries that lack an advanced energy grid system.

Magenn Power aims to overcome this drawback by designing a wind turbine that will complement diesel power generation. The California-based company manufactured a high-altitude wind turbine called MARS that boasts of exceptional mobility, allowing it to be easily deployed and eliminating problems with locations. MARS is a light-tethered, horizontal-axis wind turbine that contains helium, allowing it to ascent 1,000 feet above the ground – higher than conventional wind turbines.

With the ability to reach such altitude, MARS can be installed closer to the grid and in places with wind speeds ranging from 4 miles per hour to over 60 miles per hour, making its generated energy 25 percent to 60 percent efficient. It can transfer the energy down through the tether for immediate use, for storage in a battery or for connection to a power grid.

Magenn Power said that the Magnus effect of the wind turbine’s rotation provides additional lift and keeps the turbine stabilized. MARS reportedly has lower noise emissions and is less probable to cause bird and bat deaths.

Lowering capital cost

Another solution to the expensive cost of manufacturing, transporting and installing large wind farms is to generate wind energy with few materials. This can be done by putting together two to ten dozens of smaller rotors on the same shaft linked to the same generator, according to Doug Selsam, the inventor of the Selsam Sky Serpent wind turbine.

The seven-foot diameter turbine boasts of the highest generated capacity of 5,033 watts at over 31 miles per hour and the lowest capacity of 1,943 watts at more than 18 mph. During the latest testing in California in 2004, the wind turbine recorded its highest generated capacity of 6,000 watts at a wind speed of 32.5 mph. The lowest generated capacity was around 1,000 watts at winds of 16 mph.

To achieve the highest efficiency, each rotor is aligned at the optimal angle and spaced to receive its own wind. The efficiency is dependent on each rotor receiving its own wind, which is different from previous multirotor turbines. The Selsam wind turbine received $75,000 funding from California Energy Commission for component testing.

Other challenges

The United States has increased its funding on research and development particularly in wind energy. As a result, component testing of wind turbines further enhanced reliability.

About $75 million is allotted for wind and $20 million for renewable systems integration. The United States’ Department of Energy is also building major blade testing and gearbox facilities.

The American Wind Energy Association also asked for $201 million funding to meet industry needs, improve performance, lower cost and improve reliability.

Similar efforts are being taken in Europe, where a research program will allocate 50.52 billion euros ($72.72 billion) for renewable energy, including wind.

However, challenges in the wind energy industry do not end in manufacturing of new wind turbine designs and increased funding on R&D. To significantly boost the competitiveness of wind power, the cost of offshore wind must be brought down, compliance with standards in small-wind turbine technology must be ensured and risks reduced through standards reliability testing.

Saturday, November 20, 2010

West Virginians Down To Last Mountain

West Virginians Down to Last Mountain –
 Yet Wind Income Would be 50 Times More

By: Susan Kreamer
November 20, 2010

Having permanently removed a staggering 500 mountains in West Virginia to supply a temporary fix of “cheap” coal, Big Coal is now down to the very last one in the region. Virginia-based Massey Energy, the fourth largest coal company in the US, has begun to level 6,000 acres of Coal River Mountain, the last mountain standing.

Desperate local residents of Coal River Valley banded together and formed the Coal River Mountain Wind Project. They financed an independent study to compare the economics of a wind project instead. What they found is truly staggering.

Their study found that one typical sized 392 MW wind farm on Coal River Mountain would provide provide 80-90 permanent jobs for the community and pay the county a staggering $1.7 million in revenue every year. The site is rated as a prime wind power resource – at least if the mountain remains.

By contrast, continued mountaintop removal would provide the county with only $36,000 in annual revenue—and only for 17 years, till it runs out.

These remaining seventeen years of coal would bring in just $612,000. Then, it’s finished. By contrast, the first seventeen years of wind farm revenue would bring in $28.9 million. Almost fifty times more. And that’s just for the first seventeen years. There is no peak wind. When parts such as turbines need to be replaced, construction and replacement would create an additional 200-300 local jobs.


Despite this far more profitable wind potential discovered three years ago, every week, coal companies are still detonating Hiroshima-sized explosives. Obliterated mountaintops are pushed into neighboring valleys, burying headwater streams and contaminating drinking water with heavy metals. Over 2,000 miles of headwater streams now have unusable water.

Coal River Mountain, the last mountain standing, is now the only remaining source of clean water in the community.

And less than 100 yards from the site where explosives are being detonated is the largest coal sludge containment in the Western Hemisphere, Brushy Fork Impoundment.

Taller than the Hoover Dam, and filled to the brim with 8.2 billion gallons of toxic sludge, it directly endangers the lives of almost 1,000 homeowners living nearby.

The giant dam is in danger of breaching. Hastily built of compacted mining waste and slate rock, with the ground literally undermined by a honeycomb of used-up empty mines underneath, it has a “C” rating. Yet Massey is detonating explosives less than a football field away.

“We want anyone with power to intervene, and they better hurry,” says group founder Lorelei Scarbro, who lives in a nearby house that her coal-miner husband had built before he died.”People are dying as we speak because of ramifications of the coal industry in Coal River Valley.”

You can help.

The economics might seem overwhelmingly in favor of wind. The revenue potential – even over the first seventeen years – would provide about 60 times more money to the local county. But the lousy economics of coal versus wind are clearly not what keeps King Coal king.

As is typical with the resource curse, everyone from dogcatcher to the Governor is now deep in the pockets of the economically indefensible coal industry.

Gail Windpower Project

Fortune 500 Company Proposes Wind Project
New Wind Project Proposed For Two Michigan Counties

By: Lauren Amstutz
November 15, 2010


Benzie, MI- One of the largest energy companies in the country has plans for a new wind project in Benzie and Manistee Counties.

Duke Energy is moving forward with what they are calling the Gail Windpower Project. The plan is to build more than 100 wind turbines over 12,000-16,000 acres.

Duke Energy spokesperson, Greg Efthimiou says, “We have development teams throughout the U.S. that look at great areas for wind and the Lower Peninsula near the lake is certainly an area with tremendous wind resources. This is an opportunity for Michigan to capitalize on.”

Right now the company is signing leases with large landowners, mostly farmers. An estimated $1 million dollars in revenue per year would be shared by those landowners. The wind farm would also generate taxable revenue for both Manistee and Benzie Counties year after year.

Benzie County Commissioner Mary Pitcher says, “To me the biggest thing is the boost it would bring to our economy. The construction phase will bring lots of jobs and there’s also money in the form of taxes. We’re expecting more than $100,000 annually from it.”

The power will go to whoever signs a power purchasing agreement (PPA) with Duke Energy. The company says they are talking with several businesses and groups, but no contract has been signed yet. It’s the last step needed to move forward with construction.

Click here to view newscast video:

http://www.upnorthlive.com/news/video.aspx?list=194414&id=541355

Worm Ranching?

“I Am a Worm Murderer”

Author: Kylee

If you've had the pleasure of meeting Katie Elzer-Peters (and I have), this already amusing story becomes more so, because you can visualize the facial expressions (more like lack of them!) and hear her saying it...

Well, I told Kylee that I’d write a post about my worm ranching operation for the blog, and...well...I am. This isn’t the post I planned to write. I planned to write about how my worms and I were getting along fabulously. We were sharing our food, and creating wonderful crap (er...castings) for the soil, and enjoying every minute of it.

I planned to write about the magic of worm poo, and how my worms and I are living happily ever after.

Instead, I have to confess to murdering my worms. How did we get from running into each other’s arms from across the room to confessing crimes against the soil?

Let’s back up.

On April 24, 2010, I celebrated my birthday by working at this little indie bookstore in my town, running our “Garden Extravaganza Day!” It was lots of fun, if somewhat poorly attended due to the fact that springtime in Wilmington brings with it a multitude of events - many more than people can actually make it to.

Anyway. One of our speakers was a worm advocate. She had a brand-new worm bin that she made out of a big Rubbermaid container. It had fresh worm bedding and happy worms. She told us all how to use it, and then gave it to me as a birthday present!

Worms! For my birthday!

I brought home my new pets (where have I read about it not being a good idea to give people pets for “occasions?”), and started dutifully feeding them. I wasn’t good about the “feed them as much food as the back of my hand every day” directions, but about once a week, I’d load them up. Every now and then, I’d toss in a handful of shredded newspaper.

Then, when there was more poop than worms in the bin, I began the disgusting process of sorting out the worms from the poo so that I could put it in my garden. I’ll spare you the details, but I feel lucky that I didn’t vomit. Then I put the poo in the garden, and the worms back in their box with new newspaper.

The worm poop really is magical. My garden soil was horrendous. I live in an area that is basically sand. We pretty much grow hydroponically here. In the ground. After adding the worm poo though, my winter veggies are so happy! They’re actually growing.

Today, when I went out to the garage, where I have the bin, to take some photos for this blog, I was dismayed to find that I can’t FIND the worms. And they didn’t escape. I think that the horrible smell I’ve smelled in the garage this week is, in fact, dead worms turning to slime.

Hello, my name is Katie and I’m a worm murderer.

I WILL try again next year with new worms, though, because their poo really is magical.

'Because A Rind Is A Terrible Thing To Waste'

Composting needs a corporate hero


November 4, 2010
By: Director of Insight, Karen Barnes

Here’s a big idea – free for the taking. Solar’s got big corporate heroes. Recycling’s got big corporate heroes. Heck, even backyard farming’s got a corporate hero. Isn’t it time someone got behind composting?

SunChips tried with its bag, but we all know how that story ended. The noisy design wound up in the proverbial trash heap.

Consumers want packaging and products that are biodegradable. In our Green Living Pulse study this year, biodegradable packaging was considered “the best thing to read on a package” by 29% of Americans. But the truth is, very few Americans compost – in fact, a recent Harris poll found that fewer than 1 in 5 are composting. People don’t know how, they don’t have the right equipment,they don’t know what to do with the compost. They don’t even have a way to compost the biodegradable products and packaging that are in the marketplace now. So here’s where a progressive company can step in and fill an unmet consumer need. Maybe it’s a paper products company. Maybe it’s a food manufacturer. Maybe it’s your company.

Start giving away composters. Start showing people how to build their own composters. The space is there for the taking. It’s there for a willing company to own.

Americans generate more than 250 million tons of trash each year, according to the EPA, and less than a third of that is composted or recycled. That’s a big opportunity.

If your company’s looking for a way to connect with a sustainable behavior that hasn’t been “claimed” yet, consider composting. It needs a hero.

Who’s in?

'Louder Because It Is Compostable'

The Sunchips Bag — Canadian Style


November 17, 2010
By: CEO, Suzanne Shelton

Thanks to KoAnn Skrzyniarz at Sustainable Life Media for enlightening me to the fact that Frito Lay Canada made the decision to leave their SunChips compostable bags intact. All but one SKU were pulled from American shelves.

Really interesting and worth checking out. I blogged about the American bru-ha-ha a while back and still bring it up in conferences. In short, Americans love the idea of compostable packaging, as in, “Neat! We could just throw it out our car window and it would decompose?! I don’t have to DO anything? Awesome!” Though it’s not actually that simple, for the most part, mainstream Americans don’t want to sacrifice or trade off anything to be green.

And therein lies the problem: the cool, compostable bag — the one that means we can be green without trying too hard — requires Americans to compromise their comfort. And that’s a deal-breaker. In short: a really loud bag means we can’t hear the judges’ commentary on Dancing with the Stars, and that’s not OK.

Apparently, the Canadians see it differently.

In a YouTube video the Director of Sustainability for Frito Lay Canada basically tells his fellow citizens, “Tough cookies; you’re going to have to live with it, we’re keeping the bag on the shelves.” And then he goes on to actually use the words “trade-off” and tells his compatriots they’re going to need to make one.

Bold.

Now, I don’t have the answer as to whether this move actually helped these guys sell more product in Canada. But they appear to be getting some props from consumers already. Check out their Facebook page.

A few of my favorite comments are:

Allison Rankin-Fillo: Keep the bag! I am off to buy some just because of the bag!

Kelly Vrooman: I have actually started buying Sun Chips more frequently because of the compostable bag. Yeah, sure it’s a little bit noisier than the other chip bags, but putting your chips in a bowl while you snack solves that problem!

Sarah McRaven: I find the noise is a great conversation piece to talk about the fact that the bag is biodegradable. Keep it up! We’ll keep buying (at least in Canada.) Thanks!

Craig Rowe: You know what else is noisy? Drilling for oil!

In the end, sales figures will tell the full story. But for the moment it appears that Frito Lay Canada has turned a negative into a positive and found a way to engage consumers, simply by sticking to their guns.

Who knew principals could be so attractive?

Sunday, November 7, 2010

Rewards: A New Approach to Recycling

What’s the future of recycling?

October 30, 2010
By: Marc Gunther

It’s an unhappy fact that recycling rates haven’t moved up much since Earth Day. Yes, the original Earth Day, back in 1990. But innovative companies like RecycleBank, TerraCycle and Waste Management, yes, Waste Management, through a subsidiary called 'Greenopolis', are experimenting with clever and promising new ways to move the needle, by rewarding consumers for recycling.

The company, RecycleBank, measures homeowners’ curbside recycling, and then rewards those who recycle with points that can be redeemed for stuff at more than 1,500 companies. “The idea of consumer behavior change is at the heart of our business,” said Ian Yolles, the chief marketing officer at RecycleBank, who previously worked at Nike and The Body Shop. The company is growing. It now operates in more than 300 communities in 26 states; and its investors include Coca-Cola, venture capitalists Kleiner Perkins and Generation Investment Management (the fund led by Al Gore and ex-Goldman partner David Blood). RecycleBank generates most its revenues by saving municipalities money (lower tipping fees, higher revenue streams from recycling) and taking a share of the savings.

TerraCycle has a more unusual model. It collects all kinds of hard-to-recycle stuff by mail; drink pouches, candy wrappers, plastic bags, wine corks, toothpaste containers, and then turns them into other things. “In 2011, you’ll see a playground made out of Capri Sun and Honest Kids drink pouches,” said Jo Opot, TerraCycle’s vice president of business development. Consumers who send trash get rewarded with donations to schools or charities, and they get the psychic satisfaction of knowing that something useful was made out of their garbage. You’d think that few people would bother to send their trash in the mail to New Jersey, Terracyle’s home base, but the company says 12 million people have participated, returning 1.8 billion items! The company gets paid by brands whose products it recovers, by manufacturers who buy its materials and by marketers who use its logo on finished products. There’s lots more about this all works at the TerraCycle website: http://www.terracycle.net/

For its part, Waste Management is rolling out 'Greenpolis', which offers interactive kiosks on streets, where people can recycle, as well as an online platform that offers rewards for recycling.

Digging In

Compost pile is a science unto itself

November 7, 2010

By: Jane Martin, Horticulturist


Compost pits hidden behind hedges in the Netherlands

Now that we've had temperatures dipping into the low 30s, it's time to gather garden debris and leaves and compost them, which is the green thing to do.

For those who are new to composting, some guidelines will help you get started.

Most of the time compost "happens" despite what you do or don't do to manage a pile. Successful composting is both art and science. A mix of green and brown matter is required; brown matter is high in carbon content; green matter is high in nitrogen content.

A carbon-to-nitrogen ratio of 30-to-1 is ideal for microbial activity. The compost pile will give you hints as to whether the mix is a good one.

For example, a pile will not degrade very quickly with too much brown matter, which can be remedied by adding a pound of urea (high nitrogen) fertilizer per cubic yard of debris. On the other hand, a pile will have a faint odor of ammonia with too much green stuff, which can be remedied by mixing in more brown stuff.

The size of the pile should range from 3 feet on all sides (27 cubic feet) to 5 feet (125cubic feet). Those sizes will allow proper heating but won't cut off oxygen to the center of the pile.

Build it in a well-drained area; debris can simply be piled on the ground or enclosed in snow fencing, wire mesh, concrete blocks or wood pallets.

Start by layering 3 to 4inches of coarse material, such as shrub branches. Next, add 6 to 8inches of mixed green and brown stuff. If it's shredded, breakdown will occur quicker.

Next, add a thin layer of soil or finished compost, which serves as a source of microorganisms. If you don't have much green stuff now, add nitrogen in the form of high-nitrogen fertilizer. Repeat until the pile reaches the desired size.

For the process to work, material in the pile should be damp, so watering might be needed initially. A properly constructed pile will reach about 140 degrees in four to five days and will begin to settle.

Finished compost is called 'black gold' because of its value as an amendment for improving clay soil. When finished, it is dark and crumbly, has an earthy smell and is within 10 degrees of air temperature. The original pile will degrade to be about one-third of its original size.

To use compost as a soil amendment; start by turning over the garden soil to be amended, then apply compost over the area at the rate of 1 to 3 inches and turn it in to a 6- to 8-inch depth. Some gardeners also layer compost in garden beds in the fall, an inch or two deep, which eventually aids soil structure.

Once you produce a good batch of compost, it's hard to quit, and most gardeners seem to increase the number or size of their piles. It's a good way to recycle yard waste on your own property!

Tuesday, November 2, 2010

Sea Monkeys

What business can learn from Sea-Monkeys

October 19, 2010
By: Marc Gunther

If you were one of those kids who looked forward to science class, you probably remember Sea-Monkeys.

I wasn’t into science but, as I recall, you could order Sea Monkeys from the back page of a comic book. According to Wikipedia, Sea Monkeys are the brand name for a variant of brine shrimp… a species which enters cyptobiosis, a natural state of suspended animation, allowing their cysts (dormant saclike embryos) to be distributed and sold as a dry powder. When the “eggs” are poured into saltwater, the Sea-Monkeys start to come out of their cysts.

Now, it turns out, the coating that kept the brine shrimp alive can do more than entertain science geeks on a Saturday night. Its properties have inspired a startup company called Biomatrica, which makes a “room temperature stabilization technology” used to preserve vaccines and other medicines that would otherwise have to be refrigerated. Don’t ask me to explain how the science works — yes, I should have paid more attention back in high school — but I can tell you that this product is potentially a very big deal. Think of how it can help overcome the challenges of delivering medicine to the many places in the world without an electricity grid, where keeping them reliably cold is all but impossible.

Janine Benyus

The story of Biomatrica, one of a number of companies using a practice known as biomimicry to drive innovation and become more sustainable, was recounted yesterday by Janine Benyus, the biologist who dreamed up the idea of biomimicry. She now leads a consulting firm and a nonprofit to spread its ideas; their website defines biomimicry as” an emerging discipline that studies nature’s best ideas and then imitates these designs and processes to solve human problems.”

Janine spoke on a panel today at the first GreenBiz Innovation Forum, a two-day event intended to help business rethink their products, processes and business models to make them more sustainable. She was joined by John Warner, the president of the Warner Babcock Institute for Green Chemistry.

Benyus and Warner are among the most original, creative and inspiring thinkers you’ll find anywhere in the sustainability world. They made a bit of news during the GreenBiz event by disclosing that they will be working together in the future, at least for certain clients. They’re both big thinkers: This is a crude way of putting it, but Benyus and Warner are trying to transform industry to become more like nature and less like, well, industry — by using more benign materials and processes, by becoming more efficient and generating less waste.

John Warner

Green chemistry, Warner explained, “is a science of active pollution prevention.” His institute works in a variety of industries–solar energy, industrial chemicals, pharmaceuticals, personal care and cosmetics–to reduce or eliminate substances that are hazardous to human health or to the planet. His institute says:

Green Chemistry presents industries with incredible opportunity for growth and competitive advantage. This is because there is currently a significant shortage of green technologies: we estimate that only 10% of current technologies are environmentally benign; another 35% could be made benign relatively easily. The remaining 65% have yet to be invented!

The benefits to consumers and to the environment of green chemistry are obvious. Business gains because if hazardous materials are eliminated from products or manufacturing processes, the cost of disposing and handling those materials should disappear as well. “If you render the molecules safe in the first place, you don’t have the expense of exposure controls.” Warner said most major chemical firms are at least dabbling in green chemistry, and some are taking it very seriously.

Benyus’s Biomimicry Institute, meanwhile, has a long list of blue-chip clients including GE, Hewlett Packard, DuPont, Kraft, General Mills, Johnson & Johnson, Nike and Procter & Gamble. Its success stories are not quite as numerous–they include a new city in India called Lavasa being designed by HOK architects (See Building Design, Inspired by Nature at Fortune.com), an Interface carpet tile whose design was inspired by the “organized chaos” of the forest floor and a self-cleaning paint modeled on the lotus plant, whose leaves are covered with tiny points that keep dirt away from its surface so it can be washed away by rain.

Interesting, Benyus and Warner burst onto the sustainability scene at about the same time with books that took on traditional ways of thinking. Benyus’s Biomimicry: Innovation Inspired by Nature was published in 1997. Green Chemistry: Theory and Practice, by Warner and Paul Anastas (a Yale prof who is now science advisor to EPA), was published in 1998.

More than a decade later, it makes you wonder: Why haven’t their ideas been adopted more broadly? Why are we still living with so much wasteful design and so many toxic chemicals? Partly, I think, it’s because true innovation — radical, disruptive, transformational innovation of the kind that’s need to drive sustainability — is very hard for big companies to do. Why? I’ll be exploring that problem on a panel tomorrow with big and small company executives, and report back later on what we learn.