How do we get the general public on board with new energy technologies?
November 26, 2010
A friend and I have been doing some Renewable Energy Market and Economic Research with the end of goal of determining how to get more people to invest in Renewable Energy Systems and/or Energy Efficient Technologies for their home or business.
In order to accomplish this, we must first better understand what types of people are investing in these technologies and why. Conversely, we must also determine people's reasons for not investing. In doing so, we can focus on marketing to the customers that are interested as well as improve current technologies, financing, education, and market strategies in order to convince those who haven't invested that it is in fact a good investment.
Please help us to understand the general public's perception on Energy Efficiency and Renewable Technologies by taking our 5 minute survey using the attached link at the bottom of the page. Since most people in this group are energy enthusiasts please pass the link along to energy skeptics as well so that we get decent distribution of the general population.
http://www.surveymonkey.com/s/QT85FJN
Also, please feel free to comment on this discussion with regards to your opinions as to what we can do get the general population on board with renewable energy technologies. What are the biggest factors? Cost? Aesthetics? Lack of public knowledge and education?
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